Regional Modernism :: The New Orleans Archives

In 1935 Stein's, the New York based men's clothing store, opened their first store in New Orleans on the downtown corner of Canal and Carondelet. In 1947 they moved into a new store designed by August Perez on the uptown corner of Canal and Carondelet.

The 3-story modernistic building was wrapped in cellophane and red ribbons prior to the grand opening ceremony conducted by Mayor DeLesseps S. Morrison on May 15, 1947. The opening of the air conditioned store heralded a 'new era in New Orleans post war merchandising.'

Today the building houses Lady Foot Locker.

[F. Stock; photo: Louisiana Division/City Archives, New Orleans Public Library]